Marketing is about telling a story. Stories can highlight what it is like to taste a new dish on the menu, paint a picture of what it is like to attend an event, or even showcase the benefits of a particular product or service. The story can be told through compelling copy, captivating visuals, and a video or animated GIF to show what the experience is like. Here is a sampling of creative visuals that were used to tell lots of stories.
A favorite quote of mine is “Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.”
I believe that together as a team we can craft the guest/customer story together… with our words, our smiles and our helpful information/collateral to create a sensational story that the guests/customers want to experience it again, and again.
“Creativity is intelligence having fun.” -Albert Einstein